Digital Product Alignment
Design visual and systematic direction to integrate Auckland Council’s brand pillars. The system must be useable across multiple services and products covering the wider Auckland Council business units. It must appear to be part of the same digital ecosystem to deliver a cohesive and consistent user experience.
This is currently at implementation stage. I have recommended to take test develop approach, ensuring the direction and framework is technically feasible before carrying out to all brand pillars. This will reduce rework, time and resource in order to deliver the subsequent brand pillars.
Integrate a system that is flexible to use across multiple business units.
Design a digital colour system that is consistent with wider brand and marketing strategy.
Variants to allow for different product customisation while maintaining brand integerity.
Consolidating multiple components to one reusable component.
Defining visual design that is fit for purpose.
Identifying opportunities to improve usability for future proofing.
High-fidelity mock ups and prototyping.